Aoqiwei Information Technology (Beijing)

About Aoqiwei Information Technology (Beijing)

Founded in 2006 and registered in the Beijing University Science Park, Aoqiwei Information Technology (Beijing) Co., Ltd., also known as Acewill, has established itself as a key provider of digital solutions for the chain restaurant industry in China. The company was founded by Kong Lingbo, who serves as the chairman. His background includes 15 years of experience in catering industry informatization and a previous role as the secretary of the Software Development Strategy Research Office at Peking University, and he is the vice president of the Peking University Alumni Venture Capital Federation.

Acewill provides a comprehensive suite of digital management tools for chain enterprises, addressing the entire business chain. The company's business model is centered on providing a 'Lego-style' SaaS product portfolio, allowing clients to select and combine different modules based on their specific needs and budget. This includes solutions for customer relationship management, in-store checkout, e-commerce and delivery management, supply chain, human resources, finance, and store inspections. Revenue is primarily generated from software, which accounts for 70% of total revenue, with a high customer retention rate of 93%. Acewill serves a significant portion of China's top 100 restaurant chains, with a market share of 58%. Its client roster includes major international and domestic brands such as Starbucks, KFC, McDonald's, Burger King, Costa, and popular local chains like Xibei, HeyTea, and Wenheyou.

The company's product lines are designed to cater to various aspects of restaurant operations. The OMP (Store Operations Management) product line offers different versions for various dining formats like formal dining, fast food, and tea shops, managing everything from order processing to production sequence. The DIP (Data Intelligence Platform) product line, a major iteration in 2021, focuses on big data and smart butler solutions. Acewill also offers a private deployment service for the DeepSeek large language model, allowing large chain enterprises to have a private intelligent operation service platform. The company has received multiple rounds of funding from notable investors including Sequoia Capital, Meituan-Dianping, and Huifu天下.