Accelerator Active Energy

About Accelerator Active Energy

Positioned within the competitive functional beverage market, Accelerator Active Energy operates as a producer of performance-oriented energy drinks. The company was established in 2019 by Scot De Lorme, who serves as President, and serial entrepreneur Lance Collins, who is also recognized for founding the NOS energy drink brand. Initially launched under the name Adrenaline Shoc (A SHOC), the firm introduced the Accelerator product line in 2021, eventually rebranding the entire company to Accelerator Active Energy in response to strong consumer preference for that line.

The company's business strategy centers on capturing the growing consumer segment that seeks healthier alternatives to traditional energy drinks. Its target demographic includes athletes, fitness enthusiasts, students, and professionals who require enhanced focus and sustained energy. Revenue is generated through the sale of its beverages, which are distributed nationally in the United States by Keurig Dr Pepper and are available in major retail chains such as Target, Walmart, 7-Eleven, and Dollar General, as well as online.

Accelerator's product is a zero-sugar, low-calorie beverage clinically proven to boost metabolism. Each 12 fl oz can contains a proprietary blend featuring 200mg of natural caffeine sourced from green coffee beans and green tea extract, which is intended to provide sustained energy without a subsequent crash. The formulation is enhanced with plant-based thermogenics like capsaicin, antioxidants, and cognitive boosters such as Ashwagandha and Coenzyme Q10 to improve mental clarity and focus. The drinks are NSF Certified for Sport, a key certification that ensures they are free from substances banned by major sports leagues, making them a trusted option for professional athletes.

A core component of Accelerator's go-to-market strategy is its use of high-profile athlete and influencer partnerships. The company has established endorsement and equity deals with prominent figures including NFL star Travis Kelce, MLB player Aaron Judge, and NCAA gymnast Olivia Dunne, who are featured extensively in social media and marketing campaigns to enhance brand visibility and consumer trust.