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About You

eCommerce & Marketplaces · Hamburg, Germany · Founded 2013 · IPO 2021

Large selection, easy ordering - women's fashion online

Valuation $1.34B
Revenue $2.20B
Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue

Talent graph

About You's talent

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Employees mapped 1,569 incl. 11 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 6 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

3 investors on About You's cap table

Sourced from Dealroom's funding and investor records.

Series B+ 3 investors entered at this stage
BESTSELLER
German Media Pool VC
Commerce and Ventures(SevenVentures)

About You mafia

Startups founded by About You alumni

Former About You employees who went on to start their own companies. Sorted by Dealroom signal score.

UpvestEst. 2017
Ivan MorozovGermany
Signal score93
LogiccEst. 2024
Jacob LeffersGermany
Signal score82
Ficus HealthEst. 2024
Dr. Mario ElstnerGermany
Signal score77
FANtiumEst. 2022
CKChristoph KockSwitzerland
Signal score61
UrbyoEst. 2021
Markus FasseltGermany
Signal score52
NotchEst. 2021
Tim DethlefsenGermany
Signal score41

Book a demo to explore the full alumni network →

Global footprint

Where About You has talent and traffic

Workforce by country
33 countries with
team presence
🇩🇪 Germany90.5%
🇷🇴 Romania1%
🇭🇷 Croatia0.9%
🇳🇱 Netherlands0.7%
🇪🇸 Spain0.7%
Top 5 of 33 shown
Web traffic by country
9.9M monthly visits
across markets
🇩🇪 Germany94.6%
🇺🇸 United States0.4%
🇦🇹 Austria0.4%
🇨🇭 Switzerland0.4%
🇳🇱 Netherlands0.4%
Top 5 markets shown

Capital deployed

About You's 3 investments and acquisitions.

Every disclosed deal where About You appeared as a backer or acquirer, 2019–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

3 deals across About You's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        About You's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        3 of 3 deals

        Market sentiment

        What the market is saying about About You

        An AI-synthesized read of the highest-engagement posts about About You on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See About You on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

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