Aboon

The company's platform utilizes AI-powered automation, intuitive digital workflows, and real-time human expertise to streamline plan administration. Key features include instant plan design, automated onboarding, comprehensive quotes, and year-round compliance management. This technology enables financial advisors to generate proposals in minutes and establish new plans in a few days, a significant reduction from the weeks or months required by traditional methods. Aboon's business model is centered on empowering the existing network of financial advisors who serve business owners, acting as a modern operating system for them to bring retirement solutions to market.

In October 2025, Aboon announced it had secured $17.5 million in seed funding in a round led by Bain Capital Ventures, with participation from other investors including Altai Ventures, Runyon, and Edward Jones Ventures. This capital is intended to enhance the platform's automation capabilities, expand its product offerings, and deepen integrations with advisory firms. Aboon has established partnerships with major advisory firms like Edward Jones and integrates with leading recordkeepers such as Capital Group, Empower, and Manulife John Hancock.