Asaas

About Asaas

Asaas operates as a comprehensive financial technology platform, providing a digital account for businesses focused on automating and simplifying financial management for small and medium-sized enterprises (SMEs) in Brazil. The company was conceptualized in 2010 and officially founded in 2013 in Joinville, Brazil, by brothers Piero and Diego Contezini. The inspiration for Asaas came from the founders' direct experience within their previous software company, Informant, where they identified significant inefficiencies in their manual billing process, which consumed nearly 18 working days each month. This firsthand problem led them to develop a solution to automate collections and financial routines.

The founders' background is deeply rooted in technology and entrepreneurship. Piero Contezini, the Executive Chairman, is a self-taught software developer who started programming at age 12 and has experience in information security consulting. Diego Contezini, the CEO, has a background in software development and holds a Master's degree in Neurolinguistic Programming, combining technical expertise with a focus on team leadership and user acquisition. Their joint venture prior to Asaas was a software factory named Informant, which they co-founded. Asaas, an acronym for Automation for Software as a Service, targets a client base of individual entrepreneurs, freelancers, and SMEs, offering them tools to streamline financial operations without the complexities of traditional banking.

The platform functions on a Software-as-a-Service (SaaS) model, generating revenue through fees on transactions like bill payments and credit card processing, rather than a fixed monthly subscription. Asaas provides a complete digital corporate account (Conta PJ) that enables businesses to manage collections, automate payment reminders, and process payments through various methods including Pix, bank slips (boletos), and credit/debit cards. Key features include receivables anticipation, payment links, subscription management, and integrations with other business systems like Conta Azul, Google Sheets, and Slack via APIs and platforms like Pluga. In 2021, Asaas received authorization from the Central Bank of Brazil to operate as a Payment Institution and later as a Direct Credit Society (SCD), solidifying its position in the financial sector. The company has achieved significant funding milestones, including a Series C round of R$820 million (approximately $148 million) in October 2024, led by BOND with participation from SoftBank and others, bringing its total funding to over $178 million. This capital is aimed at strengthening its market position, pursuing strategic acquisitions, and enhancing its technology with the long-term goal of an IPO.