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Aaptiv
Offers fitness classes in audio format
About Aaptiv
Aaptiv is a dynamic startup that offers audio-based fitness workouts designed to make exercise more engaging and effective. The company primarily serves fitness enthusiasts of all levels, from beginners to seasoned athletes, and even corporate clients looking to enhance employee wellness. Operating in the booming digital fitness market, Aaptiv provides a unique service by combining expert-led workout routines with popular music tracks, making workouts more enjoyable and motivating.
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Aaptiv's business model is subscription-based, offering unlimited access to thousands of workouts across various categories such as outdoor running, strength training, treadmill, indoor cycling, elliptical, and yoga. The platform adds more than 30 new classes every week, ensuring that users always have fresh content to explore. Users can start with a free trial and then choose from different subscription plans to continue their fitness journey.
The company generates revenue through these subscription fees, which provide users with continuous access to its extensive library of workouts. Additionally, Aaptiv offers corporate wellness programs, allowing employers to provide their teams with a valuable fitness resource. This B2B (business-to-business) aspect of their model helps diversify their income streams.
Aaptiv's user-friendly app also fosters a sense of community among its over 200,000 members. Users can share their progress, support each other, and stay motivated through social features within the app. This community aspect, combined with the personalized workout plans and popular music, sets Aaptiv apart in the crowded fitness app market.
At a glance
- Status
- Acquired
- Founded
- 2015
- Headquarters
- New York City, United States
- Employees
- 24
- Open positions
- None listed
- Dealroom signal
- 68.2/100
- Industry
- Sports
- Sub-industry
- Sport Platform & Application
- Sector
- eCommerce & Marketplaces, Audio, Broadcast, Streaming, Media Production, Sport, Direct-to-Consumer, Fitness
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Aaptiv.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Oct 2021 | $0 | — | PEAR Health Labs | — |
| EARLY VCOther financing | Apr 2020 | $0 | — | Insight Partners | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Aaptiv is 98K monthly website visits, down 18.3% over the last three months. Aaptiv's team declined 11.1% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Itzhak Fisher
Rich Nelson
Pear Ventures
Arena Ventures
Switch Ventures
Paul Arnold
Series A1 investor entered at this stage
Series B and later6 investors entered at this stage
Millennium Technology Value Partners
Warner Music Group
NWS Holdings
Disney Movies Anywhere
14W
Amazon Alexa Fund
Other known investors1 additional known investor
PEAR Health Labs
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Aaptiv on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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