A1Food

About A1Food

A1Food, operating under the brand a1 Snack Lab, is a Chinese food company established in 2016 with a core philosophy of creating trustworthy food that is "born for family." The company was founded in Xiamen by CEO Zhou Weiping, a veteran with over 17 years of experience in the food marketing sector at major corporations like Yakede Group and Fuma Group. His extensive background in identifying market gaps and creating successful product campaigns shaped a1's product-driven strategy. He is joined by co-founder and COO Zhengren He, a Xiamen University graduate who previously held sales management roles at Johnson & Johnson and Roche Pharmaceuticals and now oversees the company's sales and daily operations.

The firm's business model centers on developing high-quality, appealing snacks and then distributing them through a robust omni-channel network. This includes a strong online presence coupled with extensive offline retail partnerships. A1Food products are available in prominent retail chains such as Sam's Club, 7-Eleven, Lawson, and FamilyMart. Revenue is generated directly from the sale of its wide array of food products across these channels. The company has demonstrated significant growth, backed by several funding rounds from investors including CICC Capital and Capital Today.

A1Food's product portfolio is extensive, featuring over 500 items across seven main categories: baked goods, nuts, and meat, marine, fruit, and vegetable products. The company focuses on reimagining staple items into what it calls "super single products," which have a long lifecycle and broad appeal. Notable examples that have gained popularity include its Egg Yolk Pastries, Cloud Cakes, and Banana Bread. A substantial commitment to research and development is central to its operations, with the company investing over 100 million RMB into R&D and operating three research centers. This focus on product quality has earned it the iSEE Global Food Award. To support its scale, a1Food operates four major production bases with a daily output capacity of 200 tons of bread and 80 tons of cake.