91jinrong

About 91jinrong

Operating under the umbrella of the 91 Technology Group, which was established in 2011, 91jinrong has carved out a niche in China's financial services sector. The company, founded by Zewei Xu, functions as a crucial intermediary, connecting small and medium-sized enterprises (SMEs) with traditional financial institutions like banks and trusts. Headquartered in Beijing, the firm has expanded its physical presence to over ten cities, including major hubs like Shanghai and Shenzhen, utilizing local client managers and risk control teams to deliver its services.

The core of 91jinrong's business is to facilitate financing for SMEs and innovative startups, a market segment often facing capital shortages. It addresses this gap by offering a range of specialized loan products. These include large-scale bridge financing, business mortgage loans, corporate tax invoice loans, and personal mortgage loans. The company leverages internet technology and a proprietary risk control system to enhance the efficiency of transactions between its clients and lending institutions, thereby aiming to reduce costs. Revenue is generated by providing these matchmaking and loan facilitation services.

Since its inception, the company has serviced more than 200,000 SMEs and startups, positioning itself as a financial service steward for this demographic. This is further supported by a mobile application designed to provide a high-yield internet finance platform. A significant milestone includes the acquisition of Beijing Demohour Technology Co., Ltd. in 2016, which expanded its footprint in the internet software and services sector.