7Net

About 7Net

7Net (7net.omni7.jp) operates as the online retail arm of Seven & i Holdings Co., Ltd., a major Japanese diversified retail group. The platform functions as a comprehensive e-commerce site, primarily serving individual consumers in Japan. Revenue is generated through the direct sale of a wide array of products.

The company's origins trace back to August 24, 1999, when it was established as e-Shopping-Books Corporation, a joint venture between Softbank, Seven-Eleven Japan, Tohan, and Yahoo! Japan. Initially launched in November 1999 as the online bookstore "esbooks," the business expanded its product lineup to include CDs and DVDs in December 2004, rebranding to "7&Y.". A significant shift occurred in February 2006 when Seven-Eleven Japan increased its stake, integrating the company into the Seven & i Holdings group. The platform was again renamed in December 2009 to "Seven Net Shopping" and consolidated several of the group's other online stores. A major milestone was the grand opening of "Omni7" in November 2015, Seven & i Holdings' integrated shopping site, with 7Net becoming a core shop within this larger ecosystem. As of February 2014, the site is directly operated by Seven & i Net Media, a wholly-owned subsidiary of Seven & i Holdings.

7Net's core business is the online retail of entertainment and media products, including books, comics, magazines, CDs, DVDs, Blu-ray discs, and video games. It also offers a variety of other goods such as artist merchandise, toys, hobby items, and exclusive products available only through their platform. A key feature of its service is the convenience offered to customers, who can opt for free delivery and pickup at any of the numerous Seven & i group stores across Japan, including 7-Eleven, Ito-Yokado, and Loft. This leverages the extensive physical retail network of its parent company, creating a seamless online-to-offline customer experience. Payments can be made with cash or the nanaco electronic money card upon pickup.