60 Decibels

The company's business model revolves around collecting and analyzing data to measure the impact of its services. It uses this data to gain insights into its customers, their experiences, and the challenges they face. This information is then used to improve its services and maximize their positive impact.

One of the key ways 60 Decibels makes money is through its Microfinance Index Top Impact Awards. These awards recognize top-performing businesses that deliver financial services and make a positive impact on their clients' lives. The company also generates revenue through partnerships, like the one with AGRA’s Village Based Agents (VBAs) program, and by providing research and insights to other organizations.

In 2023, 60 Decibels had its biggest year on record, demonstrating the effectiveness of its impact measurement strategy and the value it provides to its clients and stakeholders. The company's research has shown a positive correlation between microloan borrowers' ability to handle major emergency expenses and their improved financial management and savings balance, highlighting the critical role of microfinance in building financial resilience.