55social

About 55social

55social was a Brazilian company founded in 2011 by Emilio Maciel, Francisco Mingote, Felipe Bogea, and Frederico Pericini. The firm operated from its headquarters in Sao Paulo and positioned itself as a content optimization platform centered on social media.

The core of 55social's business was to provide an online platform that enabled companies to manage their social media presence and analyze the corresponding results. Its services were designed to help brands enhance engagement with their audience, improve the performance of their media content, develop a social media-based customer relationship management (CRM) system, and conduct in-depth analysis of social media actions. The target clients were businesses and brands looking to leverage social media for marketing and customer engagement.

In November 2012, 55social secured a Series B funding round from investors Headline and Redpoint eventures. While the exact amount was undisclosed, the company's total funding reached $10 million over its single funding round. Despite its initial funding success, the company is now listed as deadpooled.