51liucheng.com

About 51liucheng.com

51liucheng.com, also known as Liu Cheng Wang, is an online platform for study abroad services, founded in May 2011. It is affiliated with Shanghai Liuchengwang Information Technology Co., Ltd. (formerly Shanghai Junwen Investment Consulting Co., Ltd.). The company presents itself as an online transaction and service platform for students looking to study internationally.

The platform's primary business is to assist students with the complexities of applying to educational institutions abroad. It provides a one-stop service that includes application assistance, visa support, and personalized study plans. The service targets high school graduates, undergraduate students, and working professionals aiming to study in countries such as the UK, USA, Australia, and Canada. 51liucheng.com's business model is centered on its online O2O (Online-to-Offline) study abroad transaction service platform, known as Liucheng Mall, which was launched in July 2013. This model aims to provide services at a fraction of the cost of traditional agencies, with a transparent process that allows users to track their application progress online. The company claims a high acceptance rate and offers a full refund if the application is unsuccessful.

Historically, the company has seen significant expansion. It established a branch in Beijing and Hong Kong in March and April 2016, respectively, and fully acquired Hong Kong's ACE Education in July of the same year. By December 2016, it had also established a Sydney office. The company signed an IPO financial advisory agreement with Industrial Securities in December 2016 and was listed on the NEEQ (New Third Board) in China. The founder of Liuchengwang, Lin Shan, was recognized as one of the 2017 Pudong E-commerce Top 10 Influential Figures. Another founder mentioned is Jiajun Song.