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Fanli

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Fanli is a Chinese online shopping site that facilitates third party purchases of various customers

Xuhui District, ChinaFounded 2006eCommerce & Marketplaces
Valuation $538M Market cap · 2026
Revenue $50–100M Latest reported FY

About Fanli

Fanli.com, a prominent player in China's e-commerce landscape, was founded by Gary Ge Yong and his team. The company emerged as a pioneer in the cashback industry, offering users a platform to earn money back on their online purchases. This innovative approach quickly gained traction among consumers looking for savings in their everyday shopping.

In its early years, Fanli focused on building partnerships with major online retailers, which allowed it to offer a wide range of cashback deals. This strategy not only attracted a large user base but also positioned Fanli as a key player in the competitive e-commerce market.

One of the significant milestones in Fanli's journey was securing substantial funding from investors who recognized the potential of the cashback model in China. This financial backing enabled the company to expand its operations and enhance its technological infrastructure, ensuring a seamless user experience.

Fanli's growth trajectory continued as it explored new avenues for expansion, including mobile platforms and personalized shopping experiences. The company's ability to adapt to changing consumer preferences and technological advancements has been a cornerstone of its success.

Today, Fanli stands as a testament to the power of innovation in the e-commerce sector, continually evolving to meet the needs of its users while maintaining its position as a leader in the cashback industry.

Source: Dealroom company data

At a glance

Status
Listed
Founded
2006
Headquarters
Xuhui District, China
Listing
IPO 2021
Sector
eCommerce & Marketplaces
Power Law
Unicorn$1–10B valuation tierColt$25–100M revenue

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Series B and later1 investor entered at this stage

  • Rakuten Capital
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇨🇳 China97%
🇺🇸 United States3%
2 countries shown
Web traffic by country
3.8M monthly visits
across markets
🇮🇹 Italy32.6%
🇺🇸 United States22%
🇪🇸 Spain13.3%
🇬🇧 United Kingdom10.8%
🇫🇷 France9.1%
Top 5 markets shown

Patents

Estimated portfolio value
$55k

10 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Fanli on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Fanli on the full Dealroom platform

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