51 Dinghuo

About 51 Dinghuo

Jiangsu Fengyun Supply Chain Management Co., Ltd., operating as 51 Dinghuo, was established in February 2014. The company functions as an industrial internet service provider for the communications and the broader maternal and infant industries. It delivers an integrated service model that combines a product supply chain, scenario-based financial solutions, and digital technology to clients throughout the industry's value chain.

The firm has successfully completed three funding rounds, securing 300 million RMB from investors including Shunwei Capital, backed by Lei Jun, and listed company industrial funds. In 2014, the company developed and launched its proprietary B2B supply chain service platform, 51dh.com.cn. This platform established a comprehensive service model for the entire industry chain. The company has cultivated deep collaborations with major telecommunication operators like China Mobile, China Unicom, and China Telecom, as well as leading brands such as Apple, Xiaomi, Danone, and Mengniu. It provides scenario-based industrial internet solutions to these partners, positioning itself as a leader in the sector.

The business model focuses on creating a digital channel system and an enterprise-level sales platform. For clients, such as offline merchants in urban and rural markets, it combines a B2B platform with a warehousing and distribution network, particularly in the Jiangsu and Anhui provinces. This O2O service model provides consumers with a package of "hardware + content + financial" products and services.