4Marketshare

About 4Marketshare

MarketShare, founded in 2005 by Jon Vein and Wes Nichols, established itself as a significant player in the marketing analytics software sector. The company provided a cloud-based platform that utilized predictive analytics and statistical regression analysis to help businesses correlate their marketing expenditures with sales outcomes. This enabled clients to measure, predict, and improve the return on their marketing investments across various channels, including television, online, and print.

The company's founders brought a diverse set of experiences to the venture. Jon Vein had a background that spanned engineering, law, and the entertainment industry, including roles as COO of production companies like Film Roman. Wes Nichols had a deep history in strategic marketing and marketing accountability, having co-founded and managed the digital and direct marketing agency Direct Partners before its acquisition by Omnicom Group. Their combined expertise allowed them to develop a sophisticated solution that catered to the needs of chief marketing officers at large corporations.

MarketShare's primary offering was a software-as-a-service (SaaS) platform, which provided clients with tools for marketing planning and cross-channel attribution. The business model centered on providing these advanced analytics to a roster of high-profile clients, including Ford, Intel, MasterCard, and Hilton. The company's platform was designed to help these large enterprises make more informed decisions on budget allocation, aiming to increase marketing effectiveness and overall revenue. Reports indicated that clients typically saw a 20-30% improvement in marketing effectiveness.

A significant milestone in the company's history was its acquisition by Neustar, Inc. in November 2015 for $450 million. This acquisition was one of the largest for a Los Angeles-based technology company at the time. The strategic rationale behind the acquisition was to combine Neustar's expertise in real-time information and data services with MarketShare's advanced analytics and attribution software. Following the acquisition, both Vein and Nichols joined Neustar's leadership team to facilitate the integration and continue delivering on their services.