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3DLOOK

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Powering retail with body data

New York City, United StatesFounded 2016AI
Valuation $25–50M Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About 3DLOOK

3DLOOK is an AI-powered technology company that provides mobile body scanning and visualization solutions. Founded in 2016 by Vadim Rogovskiy, Ivan Makeev, Whitney Cathcart, and Alex Arapov, the firm is headquartered in San Mateo, California. Rogovskiy, a serial entrepreneur with previous exits in the ad-tech industry, saw an opportunity to address the challenges in retail tech. Cathcart brought nearly three decades of executive experience in the apparel and fashion industry, having worked in sales, merchandising, and production before transitioning to technology. This blend of tech and fashion expertise shaped the company's direction.

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The company's core business revolves around its patented technology that uses a combination of computer vision and neural networks to capture a user's body measurements from just two smartphone photos. This process generates over 80 body measurements and a 3D body model with 96-97% accuracy in under 45 seconds. The primary clients are businesses in the apparel, uniform, digital health, and fitness industries. Revenue is generated by offering its technology as a Software-as-a-Service (SaaS) solution, with products like 'Mobile Tailor' for made-to-measure businesses and 'FitXpress' for health and fitness platforms. These solutions can be integrated into client websites as a widget or used via shareable links.

3DLOOK's product suite aims to solve significant industry problems. For apparel retailers, the 'YourFit' solution provides personalized size recommendations and a virtual try-on feature, which helps reduce return rates by up to 48% and increase conversion rates. In the uniform sector, 'Uniform Pro' streamlines the fitting process, saving time and reducing costs associated with manual measurements. For the health and wellness market, 'FitXpress' enables users to track body composition changes, visualize progress through 3D models, and monitor metrics like BMI and body fat percentage, which helps fitness apps improve user engagement and retention. The company has received notable recognition, including the LVMH Innovation Award in 2019 and being acknowledged in the Gartner® Hype Cycle™ for Retail Technologies in 2021.

Source: Dealroom company data

At a glance

Founded
2016
Headquarters
New York City, United States
Sector
AI

Investors

17 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed9 investors entered at this stage

  • Vadim Rogovskiy
  • U.ventures
  • 500 Global
  • ICU Ventures
  • Michael Puzrakov
  • Natalia Vodianova
  • OKS Group
  • Solid5
  • Murat Abdrakhmanov

Series A8 investors entered at this stage

  • Boost VC
  • Alex Bornyakov
  • Michael Merkulov
  • Network VC
  • Almaz Capital
  • Zubr Capital
  • TMT Investments
  • Spidertek
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇺🇦 Ukraine50%
🇵🇱 Poland11.5%
🇷🇴 Romania11.5%
🇺🇸 United States7.7%
🇬🇧 United Kingdom7.7%
Top 5 of 8 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about 3DLOOK on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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