360insights

About 360insights

Founded in 2009 by Jason Atkins, 360insights operates as a partner engagement and business optimization company headquartered in Whitby, Canada. The initial inspiration for the company arose when Atkins encountered an instance of check fraud, highlighting a widespread issue in incentive payments. This led to the development of a technology-driven solution to manage and secure promotional transactions. Atkins, who started his first tech venture at 17, has guided 360insights through significant expansion, fueled by both organic growth and a series of strategic acquisitions.

The company's core offering is its "Channel Success Platform," a Software-as-a-Service (SaaS) solution designed for brands that utilize indirect sales channels. This platform enables clients to manage, measure, and optimize their spending on a variety of channel incentives. These include Market Development Funds (MDF)/Co-op, consumer rebates, Sales Performance Incentive Funds (SPIFFs), volume-based incentives, and loyalty reward programs. The business model is centered on providing this integrated platform, which combines incentive automation, ecosystem orchestration, and a robust data analytics engine. By centralizing these functions, 360insights helps businesses across diverse sectors—such as automotive, technology, manufacturing, and healthcare—to engage their complex networks of partners, including distributors, dealers, retailers, and influencers.

Over the years, 360insights has executed numerous acquisitions to enhance its platform's capabilities. These include the procurement of companies specializing in channel marketing, personalized digital content, configure-price-quote (CPQ) software, and points-based loyalty solutions. These acquisitions have been integrated into the main platform, expanding its functionality and strengthening its position in the market. The company has secured $47.6 million in funding over several rounds from investors including Sageview Capital, OMERS, and Leaders Fund.

360insights serves over 300 global brands, providing them with tools for program qualification, compliance, flexible partner payments, and business intelligence dashboards. The platform is engineered to give companies visibility into which incentives are most effective, ultimately aiming to increase sales, shift channel behavior, and improve partner loyalty through data-driven insights.