315Net

About 315Net

海南拍拍看信息技术有限公司, operating under the brand name Paipai Look, is a high-tech enterprise specializing in anti-counterfeiting technologies. The company was established on August 16, 2004. The company's chairman, Chen Mingfa, is a key figure in China's anti-counterfeiting technology development, having invented the country's first-generation "information query" anti-counterfeiting technology (digital code anti-counterfeiting) in 1995 and the second-generation "random physical feature" technology (texture anti-counterfeiting) in 1998. In 2016, he invented the third-generation "sawtooth anti-counterfeiting" technology, which is described as being "unreplicable and easy to identify."

The company's core business revolves around providing a suite of anti-counterfeiting and traceability solutions to various industries. Its services are utilized by over 10,000 domestic and international brands, including notable names like Mobil and Sumitomo Chemical, across sectors such as tobacco, alcohol, agricultural products, food, and daily chemicals. The business model is centered on supplying physical anti-counterfeiting labels and a supporting digital infrastructure. Revenue is generated by providing these comprehensive brand protection services. The product portfolio includes labels based on AI recognition, texture patterns, and digital codes. A key feature is their traceability management platform, which connects the anti-counterfeiting query server with a client's logistics management server to monitor for and report potential unauthorized distribution or gray market sales.

The core service allows consumers to verify product authenticity. By scanning a code on a product's label, consumers can access the system. For technologies like the sawtooth label, they are prompted to take a photo of the label. The system then uses AI to compare the consumer's photo with a pre-archived image of that specific label to provide an authentication result. This process not only combats counterfeiting but also provides clients with valuable data for logistics management and marketing through early warnings of illicit product distribution.