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2ULaundry
New way to do laundry and dry cleaning that helps people make time for what matters most in their lives #timeisdelicate
About 2ULaundry
2ULaundry operates a laundry and dry cleaning delivery service with a focus on vertical integration and technology. The company provides pickup and delivery for laundry and dry cleaning, targeting customers in tier 2 and tier 3 markets. Its business model has evolved from a marketplace model to one that utilizes its own modern laundromats, called LaundroLabs, staffed by full-time professionals. This shift allows for greater quality control and better unit economics.
Customers can schedule pickups and deliveries through the company's platform, choosing from various service options, including a weekly subscription or on-demand services. Pricing is determined by the type of service selected, which is differentiated by the use of different bags for various treatments. In addition to its direct-to-consumer services, 2ULaundry has expanded through the acquisition of The Folde and has also launched a franchise model called LaundroLab, opening up opportunities for entrepreneurs to own and operate their own laundromats under the company's brand and operational model.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- Charlotte, United States
- Employees
- 60
- Open positions
- 1
- Dealroom signal
- 74.9/100
- Industry
- Home Living
- Sector
- Home Living, Delivery, Luxury, Customer Service, Cleaning, Laundry, Dry Cleaning, Cleaning Services, Logistics
- Client focus
- b2c
- Investment activity
- 1 company, latest Jun 2023
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Jan 2023 | $20M | $80M | level 5 capital | ↗ |
| SERIES A✓Equity / VC | Sep 2019 | $6M | $24M | Morgan Creek Capital Management · Service Provider Capital · Engage Ventures · Florida Funders | — |
Growth signals
Latest recorded traffic for 2ULaundry is 23K monthly website visits, up 15% over the last three months. 2ULaundry's team declined 1.6% over the past year.
Open positions
Similar companies
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|---|---|---|---|---|---|
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London, United Kingdom | Low Activity | 1 | $750K | $1M |
 DRYVOn-demand dry-cleaning and laundry service available through a mobile application |
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 Love2LaundryDigital laundry and dry-cleaning delivery service |
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 LaundryheapOn-demand laundry and dry cleaning service with 24-hour turnaround, offering collection and delivery for individuals and businesses |
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 kVisiAn app for on-demand dry cleaning and laundry services |
Tel Aviv-Yafo, Israel | Operational | |||
 WashaClean clothes delivered at your doorstep |
Skovlunde, Denmark | Operational | |||
 ZipJetGet your laundry cleaned within 24 hours |
Berlin, Germany | Acquired | |||
 FreshFoldsLaundry & Dry Cleaning Delivery |
Amsterdam, Netherlands | Operational |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Morgan Creek Capital Management
Florida Funders
Service Provider Capital
Engage Ventures
level 5 capital
Other known investors4 additional known investors
11-11 Ventures
John Stewart
Tech Square Ventures
Techstars
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about 2ULaundry on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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