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2ULaundry
Home Living · Charlotte, United States · Founded 2015
New way to do laundry and dry cleaning that helps people make time for what matters most in their lives #timeisdelicate MoreLess
2ULaundry operates a laundry and dry cleaning delivery service with a focus on vertical integration and technology. The company provides pickup and delivery for laundry and dry cleaning, targeting customers in tier 2 and tier 3 markets. Its business model has evolved from a marketplace model to one that utilizes its own modern laundromats, called LaundroLabs, staffed by full-time professionals. This shift allows for greater quality control and better unit economics.
Customers can schedule pickups and deliveries through the company's platform, choosing from various service options, including a weekly subscription or on-demand services. Pricing is determined by the type of service selected, which is differentiated by the use of different bags for various treatments. In addition to its direct-to-consumer services, 2ULaundry has expanded through the acquisition of The Folde and has also launched a franchise model called LaundroLab, opening up opportunities for entrepreneurs to own and operate their own laundromats under the company's brand and operational model.
Keywords: laundry delivery, dry cleaning, subscription service, franchise model, laundromat, vertical integration, pickup and delivery, consumer services, tier 2 markets, The Folde
Company overview
2ULaundry company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2015
- Headquarters
- Charlotte, United States
- Employees
- 60
- Open positions
- 1
- Dealroom signal
- 74.9
- Investment activity
- 1 companies · latest Jun 2023
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
2ULaundry funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Jan 2023 | $20M | $80M | level 5 capital | ↗ |
| SERIES A✓Equity / VC | Sep 2019 | $6M | $24M | Morgan Creek Capital Management · Service Provider Capital · Engage Ventures · Florida Funders | — |
| SERIES A✓Equity / VC | May 2019 | $3M | $12M | Undisclosed | — |
| SEED✓Equity / VC | Sep 2017 | $2.5M | $10M | Undisclosed | — |
| SEED✓Equity / VC | Nov 2016 | $400K | $1.6M | Undisclosed | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 60 |
| 2025 | 61 |
| 2024 | 52 |
| 2023 | 58 |
| 2022 | 35 |
| 2021 | 31 |
| 2020 | 29 |
Growth signals
2ULaundry website traffic
Latest recorded traffic for 2ULaundry is 23K monthly website visits, up 15% over the last three months. 2ULaundry's team declined 1.6% over the past year.
Hiring
Open positions at 2ULaundry
Current openings linked to this company in Dealroom.
Comparisons
2ULaundry compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Spyn Technologies - spynapp.comSpyn™ - London's Finest Dry Cleaners |
London, United Kingdom | Low Activity | 1 | $750K | $1M |
 DRYVOn-demand dry-cleaning and laundry service available through a mobile application |
Chicago, United States | Operational | |||
 Love2LaundryDigital laundry and dry-cleaning delivery service |
London, United Kingdom | Acquired | |||
 LaundryheapOn-demand laundry and dry cleaning service with 24-hour turnaround, offering collection and delivery for individuals and businesses |
London, United Kingdom | Operational | |||
 kVisiAn app for on-demand dry cleaning and laundry services |
Tel Aviv-Yafo, Israel | Operational | |||
 WashaClean clothes delivered at your doorstep |
Skovlunde, Denmark | Operational | |||
 ZipJetGet your laundry cleaned within 24 hours |
Berlin, Germany | Acquired | |||
 FreshFoldsLaundry & Dry Cleaning Delivery |
Amsterdam, Netherlands | Operational |
Capital deployed
2ULaundry investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
2ULaundry's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where 2ULaundry has talent and traffic
team presence
In the news
Latest news about 2ULaundry
Recent press, funding announcements, and product moves mentioning 2ULaundry — open to read from the original sources.
Market sentiment
What the market is saying about 2ULaundry
An AI-synthesized read of the highest-engagement posts about 2ULaundry on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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