2Roam

About 2Roam

Originally established as a distinct entity in the mobile technology space, 2Roam was a Redwood City, California-based company that developed solutions for adapting web content for mobile devices. The firm's core product was a tool named Nomad, which featured a drag-and-drop interface allowing clients to port their existing web content into mobile-friendly formats.

The company catered to a notable client base that included major names such as eBay, Best Western International, and Hoovers. Operating in the emerging market of mobile web conversion, 2Roam provided a self-service tool that complemented higher-end enterprise solutions available at the time. Its business model centered on providing this technology to businesses seeking to establish a mobile presence.

A significant milestone in the company's history occurred in March 2002, when it was acquired by Air2Web, an Atlanta-based provider of mobile application platforms. The acquisition was a strategic move for Air2Web to augment its existing product line, which focused on extending complex enterprise applications like CRM and ERP to mobile devices. The integration of 2Roam's Nomad tool was intended to provide a broader range of mobile content solutions, while also bringing 2Roam's established customer roster into the Air2Web fold. Following the acquisition, 2Roam's technology was moved to Air2Web's hosting center in Atlanta.