2heuresavant

About 2heuresavant

2heuresavant positioned itself in the French market as a "Rush-Ticketing" service for cultural events. The company was established to address the issue of unsold tickets for live performances, including concerts, musicals, and plays, by offering them to the public at deeply discounted prices precisely two hours before showtime.

The venture was founded by Delphine Farouz, a producer with a background in the entertainment industry. Her experience, which included collaborations with French television personalities and producing an award-winning feature film at the Cinequest Film Festival, provided her with insights into the challenges of filling venues. This background informed the company's core value proposition: creating a win-win scenario for both consumers seeking affordable access to high-end culture and producers aiming to maximize audience attendance and eliminate lost revenue from empty seats.

The business model centered on last-minute, time-sensitive sales. For consumers, it offered spontaneous access to premium events at the lowest available prices. For event producers, it served as a discreet and efficient channel to ensure a full house for every performance. The platform's revenue was likely generated through a commission on each ticket sold.

The company successfully attracted notable investors from the French tech and internet scene. Shareholders included Oleg Tscheltzoff of Fotolia, Kima Ventures (the investment fund of Xavier Niel and Jeremie Berrebi), Stéphane Boukris, the founders of Mediastay-Kingolotto, and Sacha Doliner from Pixmania, indicating strong early-stage confidence in its business concept.