2Checkout

About 2Checkout

2Checkout, now rebranded as Verifone, has established itself as a comprehensive digital commerce and payments platform. Founded in 2006 by Alan Homewood, the company has since undergone significant evolution, culminating in its acquisition by Verifone in 2020. This acquisition integrated 2Checkout's robust digital commerce capabilities with Verifone's established presence in in-person payments, creating a unified solution for merchants globally. Prior to this, a key milestone was its acquisition of Avangate in 2017, a move that expanded its focus on digital goods, software, and SaaS companies, and was backed by the private equity firm Francisco Partners.

The company's core offering, now under the Verifone banner, is an all-in-one monetization platform designed to help businesses scale globally and optimize revenue streams. It serves a diverse clientele, from small businesses to large enterprises such as ABBYY, Bitdefender, and Kaspersky Lab, enabling them to sell products and services across multiple channels. The business model revolves around providing a suite of tools that manage global payments, subscription billing, digital marketing, and sales tax compliance. Revenue is generated through fees associated with these payment processing and commerce services.

The platform's key strength lies in its ability to simplify the complexities of international commerce. It supports multiple payment methods and currencies, allowing merchants to localize the buying experience for customers worldwide. Features include managing recurring revenue through sophisticated subscription billing models, reducing customer churn, and maximizing sales conversion rates. By handling aspects like global tax and regulatory compliance, the platform allows businesses to focus on their product and expansion without getting bogged down by the operational intricacies of cross-border sales.