21 Buttons

About 21 Buttons

21 Buttons was founded in 2015 by Marc Soler and Jaime Farris in Barcelona, Spain. The company was created to bridge the gap between social media inspiration and e-commerce, allowing users to easily purchase fashion items they see in photos.

The platform operates as a social commerce application focused on the fashion industry. Its business model is centered around affiliate marketing and commission on sales. When a user, often a fashion influencer, posts a picture of their outfit, they can tag each item with a direct link to the online store where it can be purchased. If another user clicks on the tag and buys the product, 21 Buttons receives a commission from the retailer, a portion of which is then shared with the user who posted the original content. This model incentivizes content creation and drives sales for partner brands.

The primary service is a mobile app that combines the visual discovery of social media with the functionality of an e-commerce platform. Users can browse a feed of outfits, follow their favorite influencers, and discover new styles. The key feature is the "button" on each tagged item, which creates a seamless "click-to-buy" experience, redirecting the user to the retailer's website to complete the purchase. This serves both fashion consumers looking for inspiration and influencers seeking to monetize their social media presence.