21 Buttons

21 Buttons was founded in 2015 by Marc Soler and Jaime Farris in Barcelona, Spain. The company was created to bridge the gap between social media inspiration and e-commerce, allowing users to easily purchase fashion items they see in photos.

The platform operates as a social commerce application focused on the fashion industry. Its business model is centered around affiliate marketing and commission on sales. When a user, often a fashion influencer, posts a picture of their outfit, they can tag each item with a direct link to the online store where it can be purchased. If another user clicks on the tag and buys the product, 21 Buttons receives a commission from the retailer, a portion of which is then shared with the user who posted the original content. This model incentivizes content creation and drives sales for partner brands.

The primary service is a mobile app that combines the visual discovery of social media with the functionality of an e-commerce platform. Users can browse a feed of outfits, follow their favorite influencers, and discover new styles. The key feature is the "button" on each tagged item, which creates a seamless "click-to-buy" experience, redirecting the user to the retailer's website to complete the purchase. This serves both fashion consumers looking for inspiration and influencers seeking to monetize their social media presence.

Keywords: Social commerce, fashion technology, influencer marketing, affiliate marketing, user-generated content, mobile shopping, e-commerce, apparel, click-to-buy, outfit sharing