17LIVE

The company's business model is centered on creating an interactive ecosystem for content creators, known as "Livers" and virtual avatars called "V-Livers," to engage with a global audience. Revenue is primarily generated through a multi-faceted approach. The core income stream is the sale of virtual points, which users purchase to buy animated digital gifts for their favorite streamers. 17LIVE operates on a revenue-sharing model, taking a percentage from these virtual gifts. Additional monetization channels include user subscriptions for exclusive content, pay-per-view tickets for online events, live e-commerce through its HandsUP and OrderPally platforms, and in-app game purchases. The platform serves a diverse user base, with content spanning music, gaming, lifestyle, and entertainment.

The 17LIVE platform offers a suite of features designed to enhance user engagement and creator monetization. Key functionalities include real-time chat, virtual gifting, and interactive games during live streams. The platform supports both individual and multi-person broadcasts and hosts online and offline events to foster a sense of community. In 2024, the company introduced its "17LIVE Forward Strategy," focusing on platform enhancement, revenue diversification, and expanding its V-Liver business by acquiring companies with virtual IPs. This strategy aims to solidify its "Platform + IP" model. A notable feature is the V-Create Mode, allowing users to design their own avatars and begin streaming without specialized equipment. After an unsuccessful US IPO attempt in 2018, the company underwent significant restructuring, including selling its dating app business to focus purely on live streaming. It eventually went public on the Singapore Exchange (SGX) in December 2023 via a SPAC merger.