123Feng.Com

About 123Feng.Com

123Feng.Com, also known as 风先生 (Mr. Feng), operates as a logistics provider in China’s O2O (online-to-offline) market, with a specific focus on same-day city delivery. The company was conceived in 2013 and officially established in April 2014 by founder and CEO Zhengfei Ke. Zhengfei Ke, a serial entrepreneur, previously served as a product manager at Renren and held a senior product manager role at Gfan.com. His journey into logistics began after encountering challenges with a social e-commerce venture, which led him to identify a significant opportunity in the O2O logistics space.

Initially, the firm concentrated on last-mile delivery for food orders from platforms like Meituan and Taodiandian. A key aspect of its early model was the use of a mix of full-time and part-time delivery personnel, managed via a mobile app that required identity verification, including photos, ID cards, and health certificates. Differentiating itself from competitors who used a crowd-sourced, order-grabbing model, 123Feng.Com implemented a central dispatch system. The company also experimented with providing its delivery team with smartwatches to improve efficiency and monitor performance by recording data on delivery routes and duration.

The company's strategy has evolved from its initial last-mile focus. Following its Series A+ funding in late 2015, the business expanded its scope from short-distance instant delivery to a comprehensive 'same-day city express logistics' service. This pivot involved servicing a broader client base, including e-commerce and micro-commerce businesses, and integrating various transportation methods like electric tricycles and dedicated truck lines for a multi-layered service. A further strategic shift saw the company concentrating more on B2B services, offering warehousing, distribution, and delivery, and even expanding its service radius to 10-20 kilometers. In 2017, following a Series C funding round, 123Feng.Com announced its international expansion into the Middle East, partnering with the e-commerce platform Jollychic (执御) to build out a logistics network in markets like Saudi Arabia.