10x Japan

10X's core offering is Stailer, an end-to-end e-commerce platform designed specifically for retail businesses like supermarkets and drugstores. The business model is B2B, providing clients with a suite of tools necessary to launch and manage a sophisticated online retail presence. This includes a customer-facing mobile app for shoppers, alongside a robust back-end operating system for the retailer that handles complex logistics such as inventory management, order fulfillment, and delivery routing. Revenue is generated by enabling these retail partners to build and grow their own online supermarket businesses. 10X emphasizes a partnership approach, offering comprehensive support that extends from initial setup to ongoing business growth and customer experience optimization.

Stailer addresses critical operational challenges for retailers entering the online space. Its features are designed to streamline processes that are often manual and inefficient. For instance, the platform automates delivery route planning and calculates vehicle capacity based on order volume, helping to optimize logistics and reduce operational overhead. For the end-user, Stailer provides a seamless shopping experience through a dedicated app. The platform has seen significant adoption, with the gross merchandise volume (GMV) of its partners growing at a rate that surpasses the industry average. In May 2025, the company announced an expansion into "現場向けAI・DX" (AI and DX for the frontline), unveiling a "Stailer AI Ordering" feature to simplify product procurement for retailers.