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10club

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10club acquires, operates and grows e-commerce first businesses

Bengaluru, IndiaFounded 2021eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for 10club and the history behind them.

About 10club

10club is a digital home space company that bridges the gap between high-quality, durable products and the masses. They offer a range of products that are accessible to everyone, at prices that are optimized for their market-fit. Their portfolio promises reliable quality, pricing and range for everyone. 10club leverages tech-enabled smart commerce, targeted performance marketing solutions, and data-driven insights to ensure scale and efficiency. They also recognize that each business is unique and plan for growth accordingly.

What makes 10club different from other businesses in the same industry is their focus on bridging the gap between high-quality products and the masses. They also have a strong focus on leveraging tech-enabled solutions and data-driven insights to ensure scale and efficiency. Furthermore, they have a team of experienced entrepreneurs and have recently acquired Aurion, three lawn and garden brands, and are looking for more partners to join them in their explosive growth story.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2021
Headquarters
Bengaluru, India
Employees
99
Open positions
None listed
Dealroom signal
62.3/100
Industry
Marketing
Sub-industry
Ecommerce Solutions
Sector
eCommerce & Marketplaces, E-Commerce Marketplace Aggregators
Business model
Marketplace & ecommerce
Client focus
b2b
Investment activity
5 companies, latest Nov 2021
Capital deployed
—
Preferred round
ACQUISITION

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AOther financing Jun 2022 $30M $120M Secocha Ventures · Fireside Ventures · Olive Tree Capital ↗
SEEDOther financing Jun 2021 $40M $160M Aman Gupta · Secocha Ventures · Class 5 Global · PDS International —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

10club website traffic

Latest recorded traffic for 10club is 310 monthly website visits, up 138.5% over the last three months. 10club's team declined 7.5% over the past year.

Latest monthly visits310 3-month web change+138.5% 1-year team growth-7.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed7 investors entered at this stage

  • Fireside Ventures
  • Aman Gupta
  • Secocha Ventures
  • Class 5 Global
  • PDS International
  • Sameer Mehta
  • Heyday

Series A1 investor entered at this stage

  • Olive Tree Capital
Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇮🇳 India91.7%
🇺🇸 United States8.3%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about 10club on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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