100msh.com

About 100msh.com

100msh.com, which operated under the name 百面兽 (Bǎi Miàn Shòu), was a Shenzhen-based company founded in 2010 that provided a free commercial Wi-Fi service and a corresponding marketing platform for merchants. The company's business model centered on offering free Wi-Fi connections to consumers within local business communities, thereby aiming to facilitate local commercial transactions. For its merchant clients, 100msh.com provided a dashboard that enabled them to push advertisements to consumers connected to the network. Furthermore, the company offered big data analytics based on the customer data collected through its Wi-Fi service. At its peak, the company claimed to operate over 180,000 Wi-Fi hotspots across China.

The company successfully navigated the early stages of its development, securing significant financial backing. Over two funding rounds, 100msh.com raised a total of $80 million. A major Series A funding round occurred on July 5, 2015, securing $80 million from the logistics firm SF Express. This was followed by a Series B round on May 9, 2016, with an undisclosed amount from investors including China Merchants. Despite these milestones and substantial investment, the company has since ceased operations and is now considered deadpooled.

The venture operated in a competitive space, with numerous other firms vying for market share in the commercial Wi-Fi and local marketing sector. Its model was designed to create a symbiotic relationship between consumers seeking internet access and local businesses aiming to attract and analyze customer traffic through targeted digital advertising and data insights. However, the company ultimately could not sustain its operations, leading to its closure.