100ms

100ms, Inc. operates as a video-first infrastructure platform, offering developers the tools to embed and customize live video and audio functionalities within their applications. The company was established in 2020 by a team of seasoned executives: Kshitij Gupta, Aniket Singh, and Sarvesh Dwivedi. The founding members bring a wealth of relevant experience to the venture; Gupta and Singh were previously instrumental in the development of live video infrastructure at Disney+ Hotstar, while Dwivedi was responsible for building the video engineering capabilities at Facebook. The core of 100ms's business is to provide infrastructure-as-a-service for live audio and video conferencing. Its target clients are developers and product managers at companies that want to integrate high-quality video experiences without building the underlying infrastructure from scratch. The platform serves a diverse range of use cases, including virtual events, online learning, telehealth, and enterprise collaboration. The business model is primarily usage-based, where clients pay for the minutes of video and audio consumed, offering a scalable solution that grows with the client's needs. The product offering consists of software development kits (SDKs) that enable the integration of features like one-to-one calls, group calls, and live streaming directly into websites and mobile apps. A key differentiator is the platform's ability to handle scale, supporting up to 10,000 participants in a single session, a capability honed through the founders' experience at Hotstar where they managed massive concurrent user loads. The SDKs are designed for rapid implementation, allowing developers to go live with a customized video experience in a matter of hours. The platform also provides pre-built templates for various applications, such as online classrooms or virtual fitness studios, which can be further customized to match a company's branding and workflow. Keywords: video infrastructure, live streaming API, audio conferencing SDK, developer platform, telehealth video, edtech solutions, virtual events platform, video-as-a-service, custom video apps, enterprise collaboration