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100 Thieves
Lifestyle brand focused on gaming content, esports, and apparel
About 100 Thieves
100 Thieves is a lifestyle brand and gaming organization that operates in the rapidly growing eSports market. The company's business model revolves around the sale of branded merchandise, including clothing and accessories, and the management of professional eSports teams.
The company's merchandise line includes a variety of items such as jackets, sweatshirts, hoodies, and t-shirts. These items are often released in limited-edition collections, which can create a sense of exclusivity and drive demand. The company also collaborates with other brands for special collections, like the 100 Thieves x Dragon Ball Z collection, which combines the popularity of the iconic anime series with the brand's unique design aesthetic.
100 Thieves' other major revenue stream comes from its eSports teams, which compete in popular video games like League of Legends and Fortnite. These teams generate income through tournament winnings, sponsorship deals, and streaming revenue.
The company's target market is primarily young, tech-savvy consumers who are passionate about gaming and pop culture. This demographic is highly engaged and willing to spend on products that allow them to express their interests and affiliations.
In summary, 100 Thieves is a hybrid gaming and lifestyle brand that leverages the popularity of eSports and pop culture to sell merchandise and generate revenue from professional gaming.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Los Angeles, United States
- Employees
- 216
- Open positions
- None listed
- Dealroom signal
- 73.1/100
- Industry
- Gaming
- Sub-industry
- eSports, Console & PC Gaming
- Sector
- Gaming, Fantasy Sports, PC Gaming, Content, Entertainment, Branding, Game Development
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Oct 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Dec 2021 | $60M | $460M | Aglaé Ventures · Artist Capital Management · Willoughby Capital · Green Bay Ventures | ↗ |
| SERIES BOther financing | Jul 2019 | $35M | $140M | Artist Capital Management | — |
Growth signals
Latest recorded traffic for 100 Thieves is 210K monthly website visits, up 23.5% over the last three months. 100 Thieves's team grew 0.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A2 investors entered at this stage
Sequoia
Artist Capital Management
Series B and later5 investors entered at this stage
Green Bay Ventures
Aglaé Ventures
Willoughby Capital
Tao Capital Partners
Breyer Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about 100 Thieves on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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