&frankly

About &frankly

&frankly was established in Stockholm, Sweden, in 2014 by co-founders Caroline Fjellner and Peder Nordvaller. Before starting &frankly, they worked as consultants and noticed a common lack of employee engagement, observing that traditional annual surveys were not effective tools for employees to voice their opinions. Fjellner has a Master's degree in industrial design and previous experience at companies like Accenture and Scania. This background informed the creation of a tool designed to genuinely improve the workplace.

The company operates in the HR technology market, providing a cloud-based software-as-a-service (SaaS) platform focused on employee engagement. Its business model is based on subscriptions to its service. &frankly's platform enables managers and employees to continuously monitor the pulse of the workforce, moving beyond traditional, infrequent surveys. The tool allows for the measurement, analysis, and triggering of engagement through pulsed surveys, serving a client base that ranges from small creative agencies to large international companies. The service is built on established research models of workplace engagement and motivation from sources like Gallup, Deloitte, and Frederick Herzberg.

In December 2020, the Norwegian HR technology company Simployer Group acquired &frankly as part of its strategy to become a leading HR tech provider in Northern Europe. The acquisition allowed Simployer to integrate &frankly's engagement measurement tools into its broader suite of HR software and services. Following the acquisition, Fjellner transitioned to the role of Chief Product Officer (CPO) at Simployer in 2022, continuing to shape the product strategy. &frankly's platform is now presented as an integrated part of Simployer's offerings, which cover the entire employee journey, from HRM systems to expert legal support.