Digital Daesung

About Digital Daesung

Digital Daesung Co., Ltd. is a publicly-traded South Korean company specializing in educational services, founded on March 10, 2000. The company operates in the KOSDAQ market under the ticker symbol 068930. Initially established as Daesung Mimac Co. Ltd., it rebranded to its current name in December 2010. The firm is an offshoot of Daesung Publishing Co., which is part of the larger Daesung Group, a conglomerate with interests in energy and auto parts. The current CEO is Hee-Sun Kim.

The company's business is structured across several divisions, including online education, educational institutes, franchise operations, and educational information services. Its primary market is South Korean elementary, junior high, and high school students preparing for university entrance exams. The business model involves providing a blend of online and offline educational programs. Revenue is generated through these varied educational offerings, including e-learning services, internet lectures, online simulations, and franchising fees.

A key service is 'Daesung MyMac' (mimacstudy.com), a major online platform for university entrance exam preparation that competes with other top sites in the competitive South Korean private education market. It offers students unlimited access to a comprehensive library of courses from various instructors for a single pass, such as the popular '19PASS'. The platform provides learning content, college admission advisory services, and test preparation materials. In addition to its online presence, Digital Daesung operates physical 'Daesung Academy' institutes and manages several franchise brands, including 'Daesung N School' and 'Reading Game'. The company has expanded its portfolio through strategic acquisitions, including online education provider T-teachme in 2011 and Bivang Education in 2012, to solidify its position in the online education sector.