So you might wonder, what are these companies doing on Dealroom.co?

They are just there passively gathering a growing group of tech investors who track the company to receive a newsfeed about these companies. These companies in turn receive analytics about who is tracking them. They can selectively broadcast their own updates, and generally take more control on what news about their company goes to investors.

Also, the companies can themselves track news about their own peers (or specific investment funds).

For us, being not just a funding-platform but also a business intelligence service, was a strategic choice because we believe that many of the best companies are most often not pro-actively fundraising.