Vibe coding describes a new way of building software where AI agents generate, modify, and debug code from natural-language prompts. It shifts programming from manual syntax to “code through conversation". The market momentum is significant. 13 startups raised rounds upwards of $100m in the last two years alone, including leaders like Lovable, Cognition, Replit, Augment, and Vercel.The top 10 startups are collectively worth more than $45b. Lovable stands out from the pack through its meteoric growth-rate, going from seed to unicorn in only 9 months and taking 6 more months to reach a $6.6b valuation.Vibe coding spans several categories. AI coding assistants help developers write and navigate code, prompt-to-app builders turn natural language into functional software, autonomous coding agents independently plan and execute engineering tasks, and AI-native full-stack platforms can handle application creation, deployment, and iteration end-to-end. Despite challenges around compute costs and retention, vibe coding is reshaping who builds software and how fast they can do it.