The nutraceutical sector sits at the intersection of food, health, and science, offering products that deliver functional benefits beyond basic nutrition. Spanning categories like dietary supplements, functional foods, botanical extracts, and probiotics, the industry is fueled by rising consumer demand for preventive health, natural remedies, and personalized wellness solutions. With innovation driven by biotechnology, nutrigenomics, and advanced delivery systems, nutraceutical startups are increasingly blending clinical credibility with consumer appeal. As regulatory frameworks evolve and healthcare costs rise, the sector is positioned as a key player in the shift from treatment to proactive health management.