Work in progress landscape for upcoming report on Longevity & Healthy Ageing Aging population and shrinking working population (also due to low natality) will cause a strong increase of the already massive €2T pension gap in Europe. This means that consumers and companies need innovative financial products and approaches to ensure people's financial security in retirement, from additional pension plans to saving products and life insurance.  Additionally the EU will see a significant transfer of wealth in the coming decades, with millennials and Generation X expected to inherit nearly €9 trillion by 2040. Effective estate planning is essential to managing this transfer smoothly, especially given complex family structures and blended families, but only around 30-40% of adults in Europe have written wills. This gap in will adoption is a barrier to effective estate planning, leading to potential disputes and complications for beneficiaries.