Many common food products are becoming increasingly under pressure due to: climate change, rising costs, unethical production, and health issues. For instance, cocoa prices have surged (by 250% in the past year) and environmental and socioeconomic concerns over the production is growing. To fill that gap alternative cocoa startups are stepping in with fermentation, plant-based and cell-based solutions. In 2021 coffee prices hit a 10 year high due to a lack of shipping containers, dry weather and a spike in demand. 2.25 billion cups of coffee are consumed worldwide daily but each cup takes 140L of water to produce and destroys one square inch of rainforest. Lab-grown, plant-based and fermentation based coffee alternatives have been getting increased attention from investors.