Vertical marketplaces are the norm today. In 2023, 90% of VC funding for marketplaces & e-commerce went to vertical marketplaces focused on a specific industry or segment (e.g food, fashion, travel). Vertical marketplaces are also becoming increasingly specialized in specific niches and becoming "hyper verticalized marketplaces". Instead of selling fashion in general, we see marketplaces focusing on bags or sneakers specifically or second-hand items, or B2B marketplaces focused on metals or manufacturing wastes. This verticalization also means these marketplaces usually offer very targeted additional services to their users, from financing to SaaS, using their key understanding of the specific needs in the application.