The Silver Economy is a huge and often overlooked market for startups. The European population, like that of many other developed regions around the world, is ageing. In the EU, 101 million of citizens are over 65, nearly 20% of the total population. Europe’s population is ageing and by 2050, older adults will represent 28.5% of our population. Serving this growing segment requires startups to focus on tailoring their offerings to senior needs, providing easy access to home care in an integrated and seamless manner. The silver economy stretched from caregiving services & senior monitoring to financial planning. Looking at senior support from the health side, remote patient monitoring, telemedicine, and wearable devices such as smartwatches can make virtual healthcare a reality in an increasingly technologically driven society, particularly for those suffering from chronic conditions. Explore over 150 silver economy startups 👇